First pass · as the generator produced it, before feedback
open on its own ↗
What changed
| Type | Archivo, Literata and a monospace, chosen by me. Now Figtree and Poppins, taken from the customer's brand book. |
| Labels | Uppercase with wide tracking. Now sentence case, because the brand book forbids all caps. |
| Surfaces | Hairline borders on flat cards. Now raised from the ground, no borders at all. |
| The hook | Marked with an ochre tint. Now the only recessed block, so form does the job instead of colour. |
| Buttons | Selected state filled with solid ink. Now pressed inwards. |
| Status | Four large tiles. Now one narrow strip, so the list leads again. |
What did not change
Every word. Both versions run on the same data file. The companies, people, hooks, evidence and objection wordings are identical, so what you see is design and nothing else.
The structure. Same list, same dossier, same profile tabs, same call guide. Nothing was moved to make the new look work.
The rule underneath. One face for the interface, another for what is said out loud. First pass used a grotesque and a serif, now it uses the customer's own two faces. The role stayed, the faces changed.
Both are live pages. Click through them, the demo works in either.